no mirror to cause camera shake which can be a real problem at high magnification photography such as 1:1 and higher
no mirror to continuously have to move out of the way to allow accurate magnified live view manual focus (autofocus is rarely suitable to macrophotography and never to microphotography)
flip out LCD screen so you don't have to bend down and look through a viewfinder
almost any macro lens ever made can be adapted to work
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a nice compromise on image quality, noise at higher ISO levels, camera and lens size (easier to use in the field without a tripod)
image stabilisation potentially available with any lens (if you use an Olympus body), although IS is not usually as effective at macro magnifications although the new 5-axis 5EV IS of the
Olympus OM-D E-M5 camera and later models should be handy!
off-camera TTL flash options available (eg. Olympus Ring flash or Twin flash, or Metz Ring flash, etc)
the cropped sensor gives even greater magnification such that a 1:2 macro lens (eg. Olympus ZD 50mm f/2.0) covers the same subject area at closest focus as a 1:1 macro lens would do on a full frame dSLR.
the smaller the sensor, the less magnification factor of the lens is needed for a given subject size
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