altering white balance is significantly easier and as it is in 12-14bit space rather than jpeg's 8 bit space gives better results.
the 12bit or 14bit data space of RAW files allows each pixel to have 4,096 or 16,384 brightness levels instead of only 256 as in a 8 bit jpg
RAW files hold more highlight data and thus allow errors in exposure to be more readily corrected as well has high contrast scenes better able to be post-processed. Thus blown highlights can be corrected more effectively although perhaps not completely.
as it holds all the RAW data, even better quality images may be obtainable in the future as RAW conversion software improves.
some manufacturers allow an alternative smaller RAW file which converts into a lower resolution image than the full RAW file (eg. Canon's “sRAW” file - although this is of dubious benefit but may be useful for action photographers who want to post-process their rapid burst images and are not so concerned with image resolution.
as an attempt at creating a generic RAW file format which hopefully will be more likely to be accessible in the future, Adobe have created their RAW file format called DNG, so many users convert their original proprietary RAW files to DNG format.
each manufacturer tends to use their own file extension name for their RAW files:
Adobe: .dng - also can be created in camera by Pentax K10D, Leica M8, Hasselblad H2D, Samsung pro 815.
Olympus: .orf
Panasonic: .RW2
Canon: .crw
Nikon: .nef