straight spine
position head by tilting not slouching
minimize 90deg angles of joints unless they are resting on something and looking natural
soften fingers - make a fist then extend fingers into a natural, relaxed, curved hand
give the hands something to do
ensure origins of hands are visible - don't just have fingers visible
for couples, equal body ratios - ensure each are similar sized
collarbones at an angle to camera unless you want a power shot
shift body weight - for women, cross one leg in front of the other
posing against walls - ensure there are gaps between the lower back, the arms and the wall - ie. butt against wall and lean forward
one hand higher than the other, and for couples, avoid mirroring
symmetrical posing for single person strong poses
3 point check:
strong, confident, powerful, symmetric pose: collarbones, chin and eyes look at camera
soft body, strong face: collarbones away from camera, chin and eyes at camera
all de-emphasised: collarbones away from camera, chin away from camera to opposite side, eyes to camera or ~6“ to side of camera in direction of where collarbones face with light coming from that side (ie. broad-lit)
create a believable story
pose the eyes - direction of gaze to avoid excessive whites showing to camera
invisible plane angle check - try to ensure the eyes are closest to camera by lowering intervening elbows, and knees if sitting, etc
face should be brightest lit part of body (unless fashion shot)
watch nose shadows especially with couples
subject emphasis - lightest part of scene, dominant size in scene, sharp focus of closest eye
be specific when posing - be clear where the subject must look, etc
inject feeling, expression and multiple points of interaction