attractively priced and sized to fit between the DX sensor NikonD7000 and the 36mp full frame Nikon D800 dSLR, it has most of the features of the D800 but the AF system of the D7000
it will be attractive to current DX users wishing to upgrade to full frame, and to D800 users needing a 2nd body.
it's 24mp sensor makes more sense for most people than the 36mp sensor of the D800 with its 75Mb RAW files using up storage space.