how the mind perceives an overall image and attempts to organise it and relate it to past visual memories to determine what the “object” in the image is, what is it doing and where is it going, and then also can assign aspects of aesthetics, emotion, interest, etc.
the eye is generally drawn to the area of highest contrast and to the brighter parts of an image and through the process of emergence, attempt to identify the whole before identifying the parts that make up the whole
law of closure
the mind will tend to extrapolate parts of an image to fill in the “gaps” (reification) in virtual lines to close the image as a recognizable subject even though it may be just an abstract image
the viewer can be led to see such virtual images if they are primed by getting one into a “perceptual set”
law of similarity
law of proximity
the tendency to group objects based upon proximity
can create connectivity but also a visual tension, eg. two hands almost touching
conversely, distance can also create visual tension between subjects who “should” be close
it is used to create depth between foreground and background
pragnantz
figure-ground relationships (FGR)
law of continuity to connect subjects to create movement and unity by using flowing tools such as:
the curve of an arabesque or an ellipse
coincidence - edge to edge relationships hidden imaginary lines can “join” subjects
radiating lines
enclosures such as triangles
greatest areas of contrast to direct the viewer to your subject
dynamic symmetry grids
law of symmetry
sometimes the subject in the center is what your image needs especially if it creates a balanced image!
an off-centre subject usually needs a secondary subject to counter balance it otherwise one gets imbalance and unwanted negative space which may paradoxically take attention away from the subject
an image often needs vertical space above and below the horizontal center line to give breathing room, and space to the left or right of midline to provide gazing direction
gamut
minimizing edge distractions